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Use of the Facebook pixel
On our website, we use the Facebook Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Facebook Pixel is an analytics tool that allows us to measure the effectiveness of our adverts by understanding the actions people take on our website.
Purpose of data processing
We use Facebook Pixel for the following purposes:
Conversion tracking: Measuring the effectiveness of our Facebook ads
Retargeting: Creating custom audiences for targeted advertising
Optimisation: Improving the delivery of our ads
Lookalike audiences: Reaching new target groups with similar interests
Processed data
The Facebook Pixel collects the following information:
